Big brands coast on an audience they already have. Smaller brands have to earn every single sale and follow - to a cold room, with no name yet. That's exactly what I'm good at.
The hard truth
Empty rooms. Awkward silences. An hour on camera for three sales and no new followers, wondering if it's worth it. Most live-selling advice comes from big accounts and agencies, established names and brand recognition, millions of followers, a studio team on tap. None of it helps when nobody knows your brand yet and you don't have an unlimited budget.
Here's what they don't tell you: done right, a live doesn't just sell - it builds the audience that makes every live after it bigger. I took MoodleMates from 30 followers to 3,500 in six weeks and sold out their UK stock across a handful of lives. From a standing start.
That's the job: turning a cold, empty room into buyers AND followers, on a real-world budget, again and again.
Trusted by brands
Pick the path that fits - outsource the lives, or get 1:1 training so you or your team can run them every week.
I plug into your brand and sell to a room that's never heard of you. You build the name; I bring the sales and followers.
For brands that can't outsource forever - own the skill yourself.
Run your own lives instead of outsourcing them. I'll train you or your team 1:1 - built around your products, brand and goals.
Deep familiarity with the product, the buyer, and the live-shopping quirks in each category.
Core expertise - hero, claims, demos
Compliance-aware, benefit-led selling
Playful demos that convert parents
Hero-shot framing, story-driven
These are challenger brands, not household names. Cold rooms, turned into sales.
Lives GMV, all-time
Generated on live for the brands I've fronted. And counting.
yep - from a standing start
TikTok Shop live hours
brands fronted
avg. conversion rate per live
followers grown in 6 weeks · MoodleMates
£2.1K GMV in one live - for a brand most people have never heard of.
A few of the tactics Hollyanna uses on every live.
Never go live to an empty room.
Turns viewers into follows, comments and watch time, which boosts the algorithm.
Say what's happening and what they'll get.
Comment velocity lifts your ranking.
Let people watch the product work.
12 live-selling tactics, set-up to sell-out. Straight to your inbox.
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Everything Hollyanna does on camera for top brands, taught to you or your team 1:1 over FOUR 90 minute sessions. Built around your products. No experience needed.
Built for smaller brands and teams who need lives to work without a big budget or a big following.
One-off payment by bank transfer.
Get a professional, live-ready setup on any budget.
Never go live and 'wing it' again.
Present naturally and sell without the cringe.
Go live for real, then improve every single time.
Who it's for: brand owners, marketing teams and staff who want personal 1:1 training to run their own lives.
Hollyanna took our account from 30 followers to over 3,000 in 6 weeks and sold out our entire UK stock in 4 lives before Christmas! She is an integral part of our brand!
1.5 hr live · £545 GMV · 2.68k viewers · 6.93% comment rate
"We did the 1:1 training with three of our team and ran our first live two weeks later. It paid for itself."
"Hollyanna launched our 1st live and is our main presenter 16 months on. Stays up to date with the latest developments, most recently auctions. An amazing presenter."
I trained at the top - QVC, plus 20+ years leading teams in premium beauty for brands including Liz Earle, Clarins and Rituals Cosmetics. Now I'm in the corner of the smaller brands the big names ignore.
My job is to make your product feel as good on camera as it does in your launch deck and to move actual units while I'm at it.
Whether you'd rather hand the camera to me, or learn to do it yourselves, both paths start the same way: with a quick chat.
FAQ
Quick answers on hiring a live selling host and learning live selling yourself.
Live shopping is real-time video selling on platforms like TikTok Shop, where a host demonstrates products and viewers buy in-stream. In the UK, TikTok Shop is the largest live shopping channel, with brands running scheduled lives hosted by a trained live selling presenter to drive live stream sales.
Tell me what you want to do and I'll be back in your inbox within a working day.
